Pantone Expands From Color Services to Hotels (With Rooms to Dye For)
“Every designer knows Pantone: Their numbered color-matching system identifies that exactly perfect shade precisely, ensuring its fidelity all the way to production. Yet even though it’s a $200 million business, it’s hardly a household name. They’re hoping to change that with consumer products—and today, their latest licensing venture, the Pantone Hotel, opened its doors in Brussels, just off the chic Avenue Louise…”